Well-Maintained Growth Momentum in 1Q18
LPPF posted the growth of 5.9% into IDR1.96 trillion in the 1Q18 revenue. The growth was driven by the surge in the same store sales growth (SSSG) into 4.8% underlined by the increment in the number of transactions and sales volume. In the online segment, the uptrend of the number of transactions since the end–2017 furthered and posted 270.000 transactions in 1Q18.
In 2018, LPPF actively accelerates its marketing strategies, particularly for Matahari–owned brands and hikes its marketing expense by 55.7% y-y in 1Q18. On the other side, the 1Q18 gross margin declining by 1.8% y-y was attributable to the suppressed selling prices.
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